Clari

Full Rebrand

Clari’s Revenue Operations Platform makes your entire revenue process more efficient and predictable. The product gathers data across an organization, then uses AI to create insights. Currently supporting Adobe, Dropbox, Lenovo, Zoom, Okta, and other clients.

Their vision for the category and product offering were ambitious and progressive but their brand didn't live up to that. We were tasked to revamp their entire visual identity system, and follow that through with a new website. Inspired by the idea of insight, their new logomark represents clarity and vision. We carried this concept through using humanity and confidence in the typography, color, UI illustrations, iconography, and photography.

Role: Lead Brand Designer

Studio: Gold Front