Scarr's Pizza is a renowned New York City pizzeria, famous for its high-quality, classic New York-style slices and Sicilian squares, distinguished by its use of house-milled flour and owned by Scarr Pimentel. Sensitive partnered with Scarr to develop a full brand guideline system for expansion into new territories, as well as design exploration to push the identity forward while staying true to its roots. These are just some glimpses of the explore.

Creative Director
Michael Malowanczyk & Oliver Campbell

Art Director & Designer
Sarah Khosla

Designer
Tong Zhao

Producer
Sean Quinn