Stance, Inc. is a lifestyle apparel company, founded in 2009. They are famous for revolutionizing the sock industry with bold designs, premium quality, and collaborations with athletes, artists, and brands. Stance wanted a full rebrand—reworking everything from the mark to the entire system of typography, color, motion, and more—the goal was to bring expression and rawness into the brand. I was brought in by the in-house team to help push this direction across all design elements and contribute to building out the new brand system.

Creative Direction
Garrett Close

Art Direction & Design
Esther Park

Digital & Print Design
Sarah Khosla

Photography
Alex Papke

Production
Sean Quinn