Gin & Juice is a ready-to-drink, gin-based canned cocktail created by musicians Dr. Dre and Snoop Dogg. Designer Ini Archibong designed the can to "encapsulate the spirit" of 1990s West Coast hip hop. SENSITIVE came in to expand the brand into a more comprehensive visual system, strengthening the design language through graphics and photography. In addition to developing brand language, posters, and other print collateral, I primarily directed the photoshoots for the brand.

Creative DIrector
Michael Malowanczyk & Oliver Campbell

Producer
Sean Quinn

Photographer
Colin Matsui

Art Director & Designer
Sarah Khosla