Stance, Inc. is a lifestyle apparel company specializing in first-layer comfort for the action sports and creative communities. From the beginning, Stance has sponsored athletes and artists around the world. To celebrate its 15th anniversary, the brand leaned into this niche and launched a campaign spanning digital, social, CTV, print, and OOH. Developed in-house and anchored by a :90 anthem film, the campaign spotlights select members of Stance’s “Punks & Poets” roster and explores what it truly means to be 'Stitched Different'.

Photography
Alex Papke

Video
BANG!

Creative Direction
Garrett Close

Production
Sean Quinn AJ Carrol

Art Director
Esther Park

Digital & Print Design
Sarah Khosla

Product Design
Beca Dutra