All Day is the world’s first distributed restaurant platform that connects top local restaurants to satellite kitchens. Restaurants handle primary food prep in their main kitchens, and All Day takes over—firing, finishing, and handing off to a driver. This means the food arrives faster. And hotter. Which minimizes the “sold out” experiences for the consumer and reduces food waste costs. The mark was illustrated around the concept of packaged foods. The dynamic brand system is provocative, bold, and is created to hold a wide range of visuals while still being cohesive.